Before you Start
The first things you have to determine are:
What is my message?
You message can be as simple or complex but
every web site has a message.
And on and on and on...
Go through some of your favorite web sites and see if you can think of what their message is.
The internet population is growing by leaps and bounds and is looking more and more like the real world. The old (like three years ago, time is relative on the web) idea of the internet audience being a bunch of pocket protector wearing, x-file watching, white guys in the US and Sweden just doesn't fly anymore.
If you have an audience off-line, there is an audience on-line there to be found and even if you don't have an off-line audience you might find one on-line.
Internet Technologies can help you:
The audiences are as varied as the messages. You just have to figure out where they are out on the internet and get them to your site so you can deliver your message.
It sounds so easy doesn't it?
If your message is starting to take shape (don't worry, you can change it) and you want to go after an audience then get ready to invest some time as you...